Expert Sales Institute

2024

Expert Sales Institute

Someone hand in explaining gesture

Branding

Marketing

Expert Sales Institute

We collaborated with ESI to craft a new brand identity that reflects their vision and values. The project included designing a distinctive logo, establishing a consistent visual language, and creating stationery templates that bring professionalism and clarity to every client interaction.

Client

Expert Sales Institute

Industry

Marketing

Duration

6 Weeks

Problem

Lack of a Consistent Brand Identity

Before the project, ESI faced challenges with brand recognition. Their existing materials were inconsistent and didn’t effectively communicate their professionalism. This made it harder to establish trust and left their brand presence feeling fragmented across different touchpoints.

Solution

A Cohesive Brand Identity with Professional Collateral

We developed a modern, versatile logo and a full brand identity system that captures ESI’s unique character. To support day-to-day operations, we created custom stationery templates — including business cards, letterheads, and presentation materials — ensuring that every document reinforces their brand image and leaves a lasting impression.

Walt Melcher

CEO, Expert Sales Institute

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