Expert Sales Institute
2024
Expert Sales Institute

Branding
Marketing
Expert Sales Institute
We collaborated with ESI to craft a new brand identity that reflects their vision and values. The project included designing a distinctive logo, establishing a consistent visual language, and creating stationery templates that bring professionalism and clarity to every client interaction.
Client
Expert Sales Institute
Industry
Marketing
Duration
6 Weeks
Problem
Lack of a Consistent Brand Identity
Before the project, ESI faced challenges with brand recognition. Their existing materials were inconsistent and didn’t effectively communicate their professionalism. This made it harder to establish trust and left their brand presence feeling fragmented across different touchpoints.
Solution
A Cohesive Brand Identity with Professional Collateral
We developed a modern, versatile logo and a full brand identity system that captures ESI’s unique character. To support day-to-day operations, we created custom stationery templates — including business cards, letterheads, and presentation materials — ensuring that every document reinforces their brand image and leaves a lasting impression.
Walt Melcher
CEO, Expert Sales Institute