Heybike
2024
Electrifying Mobility with a Unified Brand Identity
Marketing
Website
Branding
Heybike
We designed a dynamic brand identity for Heybike, an innovative e-bike company known for products like the Mars 3.0, Ranger 3.0 Pro, and Horizon. The project involved creating a sleek, modern logo and visual language that reflects Heybike’s forward-thinking and fast-moving brand personality, along with stationery templates for consistent branding across communications.
Client
Heybike
Industry
Service
Duration
5 Weeks
Problem
Inconsistent Visual Identity Across Channels
Heybike lacked a cohesive brand presence. Product lines felt separate and disconnected, and internal documents didn’t reflect the brand’s energetic, premium values—leading to diluted brand recognition.
Solution
Unified, Energetic Branding with Polished Collateral
We developed a bold logo combined with a modern color palette and typography to unify all product lines. The stationery templates—letterheads, presentation decks, and business cards—mirrored this energy, ensuring every touchpoint communicated Heybike’s innovative and streamlined spirit.
The new branding perfectly matches our vision for innovation and mobility. The fresh identity makes our products feel unified and future-ready, and our team is proud to use the stationery in daily operations.
Luke Zhao
CEO, Heybike
